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Identity

Logo

The Wilderness Agency logo has 1 main configuration, but utilizes adjustments based on the background it is placed upon. The full color logo should only ever appear on a white background.

Full Color

Single Color Use

Some applications may require the logo to be used in a single color.

White Background

wilderness_black

Black Backgroud

Blue Background

wilderness_blue

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Logo clear space

Ensure that clear space is maintained around the logo so it’s always legible and has room to breathe. Photos, text, and graphic elements must follow this guideline. Use the height of the “A” in Agency as shown to gauge the preferred clearance at all sizes.

clear_space

Improper use of logo

Use the illustrated examples below as a guide for what to avoid with the logo. Most importantly, do not alter the logo or compromise it’s legibility in a way that is different from the provided files.

arrange_logo

Do not move or rearrange the logo elements in any way.

slant_logo

Do not slant or display the logo sideways in any application.

stretch_logo

Do not stretch or skew the logo.

size_logo

Do not alter the size of individual elements of the logo.

Do not display the logo on a gradient or any color other than the approved blue or white, as noted above.

colors_logo

Do not use unapproved alternate colors with the logo.

pattern_logo

Do not place the logo over busy patterns that affect legibility.

shadow_logo

Do not use drop shadows with the logo.

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